Retail Solutions
Transforming Store Profitability

Retail Operations

Some of the key drivers of store performance which are incorporated into our retail operation change programs to deliver on your strategy include:

DRIVERS COMMENTS
Store Management Store Managers with a merchant mentality and a passion for retail (normally between 20-30% of your stores) out perform average stores by 40% - 100%.
Localisation Customising your offering to the local customer and conditions optimizes profit. Standardisation without some localisation suppresses profitability.
Sales & Services Emotional engaged customers buy 23% more and word of mouth is the most effective form of advertising at 78% effective. It pays to develop excellence in sales and service in your business.
Store Ambience Silent Selling Sight, sounds, touch, smell and ambience.
Category Management & Multi Channel Marketing Promotions and products to drive customer traffic and spending.
Merchandise Right stock in the right place at the right time.
Employee Engagement Employee engagement predicts performance in sales, profit, employee retention, absenteeism and customer engagement.

STORE PERFORMANCE OPTIMISATION THROUGH 6ONE5®

Our consulting model is to work with retail executives to understand their strategy and frustrations with execution of that strategy at the store level. We undertake an assessment that identifies issues both at the frontline and Head Office impacting on store profitability. We “product place” the strategy into our  change and training programs for retail area managers, store managers and supervisors (6one5® Mini MBA) the outcome is a 12 month action plan and profit target (normally 25% + target) that reflects the head office strategy. We then monitor, mentor and measure the implementation.

SALES AND SERVICE CULTURE

We have experience working with a wide range of retail organisations including global customer service leaders.  In today’s social networked environment where consumer advocates and testimonials have increasing voice – the customer experience matters more than ever.  If your retail business is positioned as a service leader you cannot afford to be anything less than world class. 
Some facts: 

  • Emotionally engaged customers deliver 23% premium over the average customer in terms of wallet share, profitability, revenue and relationship growth (Source: Harvard Business Review August 2005)
  • Emotionally engaged customers and staff outperform those with neither by a multiple of 3.4 (Source: Gallup)
  • Word of mouth remains the most effective form of advertising with 78% of customers compared to newspaper at 63% and television at 50%

CUSTOMER EXPERIENCE – MYSTERY SHOPPERS AND SURVEYS

In the highly competitive world of retail, the customer experience is a critical factor and often their decision about where to shop next is based on their satisfaction during their last visit to your stores.  Find out how good your current sales and service levels are and measure the improvement as you implement 6one5® Retail Training Solutions. 

LEASING, LOCATIONS AND NEGOTIATION

We help our clients to identify, source and negotiate retail locations. Our services include:

  • Devise leasing strategy to achieve a optimum rental
  • Source and negotiate leases with landlords
  • Review and benchmark current stores
  • Review store leasing processes
  • Identify potential store locations using demographics